Den link dazu gibts auf Frequentflier.com Priority Club Builds Promotion Around Hilton Gripes If you're a member of the Hilton HHonors program, you know that Hilton recently revamped its award chart, increasing significantly the average number of points required for award stays. And if you're also a member of InterContinental's Priority Club program, you've probably received an offer that aims directly at HHonors members' anger over the award price increases. Referring to the loss in value of HHonors points, the Priority Club website cheekily suggests, "If you're a Hilton HHonors member, you may have noticed that your account is feeling about 20% lighter. At Priority Club Rewards, we value your loyalty and we'd like to make up for what you've lost with Hilton." What they're offering is 1,000 Priority Club points for all HHonors members; Priority Club points amounting to 20% of their current HHonors points balance for the top 20,000 "Lucky Losers"; and a cool 2 million Priority Club points for the "Luckiest Loser" (i.e. the HHonors member with the highest account balance, who presumably has suffered the greatest loss in value). According to the Priority Club news release, they plan to give away 400 million points. Travelers who were members of both HHonors and Priority Club as of January 31 are eligible, and must enter their HHonors points balances on the "Luckiest Loser" webpage by February 28. I can't remember an instance of one loyalty program taking such a direct swipe at a competing program. And I applaud Priority Club for doing so. Hilton's award price increases were bad for HHonors members, plain and simple, and this promotion shines a bright light on the devaluation of HHonors points. More generally, such head-to-head competition should ultimately benefit the consumer. Let's see how Hilton responds. :: More
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